I came across an interesting
list of famous entrepreneurs this evening....as I scanned the list and read thru the names the first thought that came to mind was that these people were driven by passion that surpassed any obstacles that came in their way.......and than I came across John Osher....
John has developed hundreds of consumer products, including an electric toothbrush that became America's best-selling toothbrush in just 15 months. He also started several successful companies, including Cap Toys. He built sales to $125 million per year and then sold the company to Hasbro Inc. in 1997. But his most lasting contribution to the business world just may be a list of screw-ups he jotted on the back of a piece of paper.
"After I sold my business to Hasbro, I decided I'd make a list of everything I'd done wrong and [had] seen other entrepreneurs do wrong," explains the 57-year-old Jupiter, Florida, serial entrepreneur. "I wanted to make a company that didn't make any of these mistakes. I wanted to see if I could come up with the perfect company."
He came up with an informal list of "16 Mistakes Start-Ups Make"- since expanded to 17- that has been used in a Harvard Business School case study, has been cited in many publications, and has become a part of what he teaches budding entrepreneurs in his frequent university lectures. He also used the list in 1999 when he started Dr. John's SpinBrush to sell a $5 electric toothbrush that quickly became America's best-selling toothbrush. In 2001, Procter & Gamble purchased the company from him for $475 million.
You can read the 17 Mistakes Start-Ups Make
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